Filipe Macedo is a computer engineer turned creative strategist, on the hunt for wild agencies across the globe.
AN INDUSTRY OUTSIDER.
Despite my 8 years of advertising experience, I’ve only worked for one agency. There’s a lot I still don’t know about the agency world, but I see this rawness as a good thing. An outside view allows me to see things that gradually became invisible to insiders. 
Besides, as a Strategist I’m used to understanding things at a fundamental level and sharing them as clearly as possible. And as the Chief Marketing Officer at comOn, one of the biggest independent marketing agencies in Portugal, I’m also aware of the business side of things.

A SPEED DATE WITH ME.
My passion: help brands understand the intersection of Strategy, Creativity and Technology.
My next goal: travel the world to learn about new ways of working and solving problems.
Things I'm proud of: building a successful DJ brand, performing at big festivals, being featured in a global campaign with Ronaldo, producing an original song and getting it published, teaching digital marketing, winning the Cannes Young Lions competition, not switching agencies every two years.
My biggest challenge: growing professionally while working at a local agency in a small market.
Weakness: I'm eager to please, I avoid confrontations and have a hard time delegating.
Strength: I'm thoughtful and calm under pressure.
I love mornings, tiny homes and everyday adventures.
I hate people who complain.


WORK.
As CMO I’m responsible for comOn’s marketing strategy and for overseeing the planning and execution of the agency’s PR and communications initiatives, reporting directly to the CEO. 
As a Senior Strategist, I try to distill complex thoughts into simple ideas. My role is to make sense of a client’s problem and develop practical strategies rooted in real user insights. All crafted into a powerful story that inspires creativity. 

Career Highlights:
2011 - We were the first Portuguese agency listed on Facebook Studio with a project for Staples.
2011 - I helped build the 4th largest Nike Running social media community in the world, ahead of much bigger markets.
2012 - I was Head of Social when our client ActivoBank was considered Europe's Best Bank in Social Media.
2014 - I was a guest speaker at Upload Lisboa, the most prestigious Portuguese digital marketing conference.
2014 - I was selected for the Eurobest Young Digital Academy, tutored by Matias Palm-jensen.
2015 - I got 2nd place at the Young Lions Portugal competition.
2015 - I was selected for the Cannes Lions Young Creative Academy, an unique experience curated by Bob Isherwood.
2016 - I won the Young Lions competition and went to Cannes to compete.
2016 - I won 5 Efficacy Awards (4 golds), the most prestigious communication strategy recognition in Portugal.
2018 - I was a judge at the CCP Creative Festival and the Young Lions competition.
2018 - I was a guest judge at a Strategic Marketing competition at the Imperial College Business School in London.

LIFE.
My life so far has already been a wonderful adventure with a multitude of experiences: 
I have an MSc in Computer Engineering, a postgraduate degree in Branding and a national basketball championship. I worked as a consultant at KPMG, played at major nightclubs and music festivals as DJ MAD MAC, and was one of the faces for Nike’s 2010 international campaign “Bleed Your Colors” side-to-side with Cristiano Ronaldo. 
All this before discovering advertising, almost 9 years ago. Since then I’ve also produced a song, published by Dutch label Nightbird Music, won the Young Lions Competition and was a digital marketing teacher for 3 years at EDIT and FLAG