Agency Safari

Exploring the wild agencies of tomorrow.

Most agencies are a bit like caged animals, limited by traditional corporate structures and the pressure to maximize shareholder wealth. But others still run free, in the outskirts of the industry. I call them wild agencies  - independent or lesser-known companies re-thinking the value an agency can deliver, experimenting with bold new organisational designs and diversifying what they make and how they work. Agency Safari is a 3-month quest to find and document these companies.

I will hopefully return from this Safari with a couple of trophies to share with all participating agencies, including a podcast featuring the most inspiring leadership interviews, as well as a periodic newsletter, sent to all participating agencies, summarising the learnings, insights and interesting ideas I uncover along the way. The journey will culminate in a final report that will provide a snapshot of the culture and business model of the wildest agencies

My name is Filipe Macedo and, from September onwards, I will be personally visiting these unconventional companies. It’s going to be impossible to visit every wild agency in the world - some might not even go by the word “agency” anymore - so I need your help spotting the wildest ones. If you think your company is one of these rare creatures or if you know one that is, please leave your recommendation below or email me directly.

Wild agencies don’t usually welcome hunters, unless the hunter is packed with knowledge instead of guns. The world is becoming too fast and too complex for one company to have all the answers inside, and by taking part in this project you are gaining access to valuable lessons from other nonconformists.
I’m currently reaching out to agencies across the globe to assess which ones I will be able to check out in person. My visits vary from as little as 1-hour chat and quick office tour to several days working at the host agency. If you're interested in participating or want to know more, please get in touch.
Thank you for your interest. I'll be in touch soon.
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